Cold Email Systems for Founders & CEOs

Proof

Live Clients and Past Builds

Live campaigns stay anonymous. My clients' pipelines are their business. Yours would be too.

Live now · US commercial mural company

interested buyers in three months, and the campaign is still running. The results already brought a referral from inside his industry.

Live now · Singapore fabric brand entering the US

interested leads in week one. The first replied 96 minutes after launch, at 1:51 AM.

Tadapix Bang Bang · ~$300K generated

LA video production. From 1 to 3 meetings a week to 40 a month, still running two years later.

Read case file 001 →

ISU Corp, Canada · $200K+ closed

Custom dev work. Cold pitches don't sell it, so I booked podcast seats instead. 8 to 10 bookings a week.

Read case file 002 →

GoSymterra · $500K channel found

A European bird-control maker that had never sent a cold email. Testing across verticals found buyers they didn't know existed.

Read case file 003 →

Danny Clans Media · 5-8 meetings a week

A Hong Kong media agency. 60 quiet days, then a steady lead channel with zero extra ad spend.

Read case file 004 →

Why founders call me

You Didn't Start a Company to Chase Leads

The week disappears

You're the founder, the closer, and somehow the person tweaking campaigns at 11pm. Every hour spent prospecting is stolen from deals only you can close.

Feast, then famine

Drowning one month, dry the next. Referrals are great until they aren't. Without a system feeding pipeline every week, revenue stays a guess, and so does payroll.

You've paid for this before

An agency took months of retainers and left you a dashboard. The tools were theirs, the lists were theirs, the learning walked out with them. Everything I build lives in accounts you own.

The fix

Get outbound off your desk entirely, built and run by someone who owns the whole thing. That's what I do.

What you get

What Every Build Includes

If it happens before a qualified lead reaches you, it's mine. What I need from you: decisions. Approve the plan, define the win, take the meetings. That's it.

Sending Infrastructure

Separate sending domains, registered and warmed in accounts you own. If one takes damage it's isolated and replaceable. Your real domain stays clean.

Verified Lead Lists

Built segment by segment and verified before launch. No bought-and-blasted lists.

Copy in Your Name

Written like you talk, A/B tested from day one. Buyers reply to you, never to an agency address.

CRM & Follow-Up

Every reply tracked. Interested leads get a presentation and a direct line, so replies become meetings.

Reactivation

Leads that go quiet get sequenced follow-ups. Most deals hide in the second and third touch.

Docs & Handover

Every system documented and handed over. You own every tool, domain and lead list, always.

How it works

The First 30 Days

Week 1: Foundations

Kickoff call to define your buyer and what a qualified lead means, in writing. Sending domains and inboxes registered in your accounts and warming the same week.

Weeks 2 to 3: Lists and copy

Lead lists built segment by segment and verified before launch. Copy written like you talk, sent to you for approval before anything goes out in your name.

Weeks 3 to 4: Launch

Campaigns go live. Some builds get replies on day one.

Month 2 and on: Tuning

Weekly testing and tuning. Realistic horizon: first interested leads inside the first month of sending, a steady rhythm by month three.

Who you'd work with

Hi, I'm Troi.

I started as a virtual assistant for a founder who was running his own cold email. I ended up taking over his whole outbound line: picking which verticals to hit, building lists by hand, writing and testing copy, answering replies and booking meetings onto his calendar.

I sat in on his discovery calls too, and that's where I learned the most. You hear what a buyer says out loud, then you go back and fix the email that got them there.

I've worked for myself full time since 2022, from the Philippines on US hours. The job is still the same shape: I handle everything up to the conversation, and you close.

Pricing

One Number, Nothing Hidden

I BUILD IT. I RUN IT. YOU CLOSE.

$2,500

per month

A junior US sales hire costs double this before tools and management. This is the whole system, run by the person who built 20+ of them.

3 CLIENTS AT A TIME · 90-DAY TRIAL · LEAVE ANYTIME

Full system build included: domains, inboxes, lists, copy, CRM
Campaigns run and tuned every week, replies handed to you warm
Tools and lead data start around $500 a month, billed at cost in accounts you own. No markups.
Starts with a 90-day trial. If it works, we talk long term. You can leave anytime.

Check Your Fit

I cap it at three clients so every account gets my attention every day. If all three spots are taken, I tell you how long the wait is.

When you're ready to take this in-house, I hand over a working, written-down pipeline, and support your team from $500 a month. Most agencies keep the machine so you have to keep paying. Confidence in the work is the only lock-in I want.

FAQ

Straight Answers

Is cold email even legal?

Yes, when it's done right. B2B outreach is legal in the US under CAN-SPAM and in most markets, as long as you identify yourself, tell the truth, and honor opt-outs. Every campaign I run does all three.

Will this burn my domain?

No, because your real domain never sends a single cold email. Campaigns run on separate sending domains, registered and warmed in accounts you own. If one takes damage it's isolated and replaceable. Your company domain stays clean.

How fast do results show up?

Infrastructure and warmup take the first few weeks, then campaigns launch. Realistic horizon: first interested leads inside the first month of sending, a steady rhythm by month three. If you need results inside 30 days, I'm the wrong hire and I'll tell you so.

What counts as a qualified lead?

We define it together before launch, in writing. Usually a reply from a buyer who fits your profile and wants to talk. You'll never argue with me about whether a lead counts.

Who owns the tools and the data?

You do, from day one. Domains, inboxes, lead lists, CRM, all registered in accounts you own and billed at cost with no markup. If we part ways, everything keeps working and the documentation stays with you.

How much of my time does this take?

A kickoff to define your buyer and the win, a weekly check-in you can skip, and approvals on anything that goes out in your name. After that, your job is taking the meetings.

What makes this different from the agency I already tried?

Most agencies run campaigns inside their own accounts, report through a dashboard, and keep the learning when you leave. Everything I build sits in accounts you own, you talk to me directly, and the whole system is documented and handed over. If I disappear tomorrow, everything stays in your accounts and keeps working.

Is there a contract? Can I cancel?

Every new client starts with a 90-day trial. If it works, we talk about the long term. You can leave anytime, and everything I built stays in your accounts.

What do the tools cost?

Tools and lead data usually start around $500 a month. You pay the tools directly, in accounts you own. I add no markup.

Why only three clients at a time?

Because I run every account personally and stay close to every reply. Three is what I can watch daily without quality slipping. When you sign, you get the same attention that produced the numbers on this page.

I Find Your Buyers.
You Close Them.