What does it cost?
A one-time build fee of $3,000 to $8,000 depending on scope, then $1,500 to $2,500 per month while I run it. Once your team takes over day-to-day it drops to $500 to $1,000 a month for backend support.
Tools and lead data are billed separately in accounts you own, unmarked-up. Full breakdown in the pricing section above.
Will you send from my main domain?
No. Never. Your primary domain carries your customers, invoices and live deals. It isn't worth risking for outbound. I register separate sending domains, close variations of your brand, warm them up properly, and run every campaign from those. If one takes reputation damage it's isolated and replaceable.
Those domains sit in accounts you own, alongside the tools and data. If we part ways, they go with you.
Is cold email actually legal?
Yes, when it's done properly, and doing it properly is part of the build. B2B outbound is permitted under CAN-SPAM in the US and CASL in Canada provided the message identifies the sender, includes a real physical address, and honours opt-outs immediately. Every campaign does all three.
Europe is stricter. GDPR needs a documented legitimate interest basis and tighter targeting, so EU campaigns are built to a different standard. We'll cover what that means for your buyers during the deep dive. I'm not a lawyer, so if you have counsel, loop them in and I'll answer whatever they ask.
How long before I see the first leads?
Domains need real warm-up, so nothing sends at full speed in week one. Expect a few weeks to build, first replies shortly after campaigns go live, and steady state between one and three months depending on your market.
One case file took a full 60 days before results showed up. That's why I turn down anyone who needs revenue inside 30 days to survive. If that's you, cold email is the wrong tool and I'll say so on the call.
Who pays for tools and lead data?
You do, in accounts you own. That's not me being cheap, it's you being protected. If we ever part ways, your accounts, data, and history stay yours.
What counts as a "qualified" lead?
Whatever we agree it is, in writing, before the campaign starts. We define it together during the deep dive, and I count against that definition and nothing else.
What if it doesn't work?
We count honestly, together. If the signal genuinely isn't there, you still keep the documented system and everything built.
How involved do I actually have to be?
Three touchpoints: the fit call, the deep dive, approving the plan. After that you receive leads and a report. You do have to take the meetings I book.
Why only 3 clients at a time?
Because I build and run every system personally. More than three and I'd stop being hands-on, which is the whole point of hiring me instead of an agency.
